[{"data":1,"prerenderedAt":130},["ShallowReactive",2],{"leaderboard-brand-fast-fashion-h-m":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":71,"overallTrend":88,"interactionSummary":122,"liveInsights":125},"CURRENT","/leaderboard/fast-fashion/brands/h-m",null,59,"fast-fashion","Fast Fashion","INDUSTRY",4924,"H&M","h-m","https://www2.hm.com/favicon.ico","https://www2.hm.com/",59.37,3,30,5,"2026-05-26T23:03:43.945451","H&M currently ranks #3 in the Fast Fashion leaderboard with an overall AI visibility score of 59.4 across 5 tracked engines. Its strongest recent performance appears in gemini with a 73.7 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from gemini (73.7 AI Index, 100% mention rate) and Kimi (68 AI Index, 100% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in DeepSeek (33.6 AI Index, 71.4% mention rate) and Qwen (58.3 AI Index, 57.1% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","H&M is trending upward based on recent AI visibility runs, moving from 55.5 to 56.9 for a +1.3 point change.","H&M AI Visibility in Fast Fashion | AIvsRank","Review H&M AI visibility in Fast Fashion: rank #3, 59.4 AI Index, strongest on gemini, with competitor gaps versus Zara.",[28,31,34,37],{"question":29,"answer":30},"Why is H&M ranked in the Fast Fashion leaderboard?","H&M is ranked using its current overall AI visibility score across tracked engines in Fast Fashion, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for H&M?","The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in DeepSeek.",{"question":35,"answer":36},"Which entities should be compared with H&M?","H&M is compared most directly with Zara, Uniqlo, and SHEIN in the current Fast Fashion leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,49,55,60,67],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":47,"runDate":48},"gemini-2.5-flash","gemini",2,73.71,100,7,"2026-05-26T23:00:23.572043",{"engineCode":50,"engineName":51,"rank":47,"score":52,"mentionRate":53,"mentions":19,"runDate":54},"deepseek","DeepSeek",33.57,71.43,"2026-05-26T23:01:05.182762",{"engineCode":56,"engineName":56,"rank":17,"score":57,"mentionRate":58,"mentions":59,"runDate":20},"MiniMax",63.29,85.71,6,{"engineCode":61,"engineName":62,"rank":44,"score":63,"mentionRate":64,"mentions":65,"runDate":66},"Qwen3","Qwen",58.29,57.14,4,"2026-05-24T22:04:06.19791",{"engineCode":68,"engineName":68,"rank":17,"score":69,"mentionRate":46,"mentions":47,"runDate":70},"Kimi",68,"2026-05-24T22:04:33.644816",[72,77,82],{"brandName":73,"brandSlug":74,"rank":44,"overallScore":75,"scoreGap":76},"Zara","zara",72.96,-13.59,{"brandName":78,"brandSlug":79,"rank":65,"overallScore":80,"scoreGap":81},"Uniqlo","uniqlo",47.75,11.62,{"brandName":83,"brandSlug":84,"rank":85,"overallScore":86,"scoreGap":87},"SHEIN","shein",1,86,-26.63,[89,92,95,98,101,104,107,110,113,116,119],{"runDate":90,"overallScore":91},"2026-04-29T00:00:00",55.54,{"runDate":93,"overallScore":94},"2026-05-01T00:00:00",50.3,{"runDate":96,"overallScore":97},"2026-05-03T00:00:00",51.91,{"runDate":99,"overallScore":100},"2026-05-05T00:00:00",48.55,{"runDate":102,"overallScore":103},"2026-05-07T00:00:00",37,{"runDate":105,"overallScore":106},"2026-05-09T00:00:00",46.81,{"runDate":108,"overallScore":109},"2026-05-15T00:00:00",48.84,{"runDate":111,"overallScore":112},"2026-05-17T00:00:00",46.36,{"runDate":114,"overallScore":115},"2026-05-22T00:00:00",40.73,{"runDate":117,"overallScore":118},"2026-05-24T00:00:00",47.04,{"runDate":120,"overallScore":121},"2026-05-26T00:00:00",56.86,{"upvoteCount":123,"followCount":123,"isUpvoted":124,"isFollowed":124},0,false,{"rankInterpretation":126,"engineDivergenceInterpretation":127,"competitorGapInterpretation":128,"trendInterpretation":129},"H&M is currently #3 out of 30 entities in Fast Fashion, with a 59.4 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","H&M's strongest current visibility comes from gemini (73.7 AI Index, 100% mention rate) and Kimi (68 AI Index, 100% mention rate). Its weaker engine profile is DeepSeek (33.6 AI Index, 71.4% mention rate) and Qwen (58.3 AI Index, 57.1% mention rate), so the engine spread points to where recommendation consistency can still improve.","Zara is the closest comparable entity by rank, with H&M behind it by 13.6 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","H&M improved over the visible trend window, moving from 55.5 on 2026-04-29 to 56.9 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.",1780370949009]