[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-fast-fashion-asos":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":17,"lastUpdatedAt":19,"summary":20,"strengths":21,"weaknesses":22,"trendNotes":23,"seoTitle":24,"seoDescription":25,"faq":26,"engineBreakdowns":39,"competitors":71,"overallTrend":87,"interactionSummary":124,"liveInsights":126},"CURRENT","/leaderboard/fast-fashion/brands/asos",null,59,"fast-fashion","Fast Fashion","INDUSTRY",4928,"ASOS","asos","https://content.asos-media.com/-/media/images/asos/logo/icon_svg.svg","https://www.asos.com/?",36.51,5,30,"2026-06-02T23:00:14.970443","ASOS currently ranks #5 in the Fast Fashion leaderboard with an overall AI visibility score of 36.5 across 5 tracked engines. Its strongest recent performance appears in ChatGPT with a 47.9 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from ChatGPT (47.9 AI Index, 57.1% mention rate) and gemini (40.9 AI Index, 57.1% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in Qwen (23 AI Index, 0% mention rate) and Kimi (30.7 AI Index, 14.3% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","ASOS is trending upward based on recent AI visibility runs, moving from 35.1 to 43 for a +7.9 point change.","ASOS AI Visibility in Fast Fashion | AIvsRank","Review ASOS AI visibility in Fast Fashion: rank #5, 36.5 AI Index, strongest on ChatGPT, with competitor gaps versus Uniqlo.",[27,30,33,36],{"question":28,"answer":29},"Why is ASOS ranked in the Fast Fashion leaderboard?","ASOS is ranked using its current overall AI visibility score across tracked engines in Fast Fashion, combining rank position, recommendation strength, and mention-rate signals.",{"question":31,"answer":32},"Which engines are strongest and weakest for ASOS?","The latest engine breakdown shows the strongest visibility in ChatGPT and relatively weaker visibility in Qwen.",{"question":34,"answer":35},"Which entities should be compared with ASOS?","ASOS is compared most directly with Uniqlo, Primark, and H&M in the current Fast Fashion leaderboard.",{"question":37,"answer":38},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[40,47,53,59,65],{"engineCode":41,"engineName":42,"rank":17,"score":43,"mentionRate":44,"mentions":45,"runDate":46},"chatgpt","ChatGPT",47.86,57.14,4,"2026-06-02T22:57:29.775713",{"engineCode":48,"engineName":49,"rank":50,"score":51,"mentionRate":44,"mentions":45,"runDate":52},"gemini-2.5-flash","gemini",8,40.86,"2026-06-02T22:58:33.859348",{"engineCode":54,"engineName":54,"rank":55,"score":56,"mentionRate":57,"mentions":58,"runDate":19},"MiniMax",6,40.14,42.86,3,{"engineCode":60,"engineName":61,"rank":50,"score":62,"mentionRate":63,"mentions":63,"runDate":64},"Qwen3","Qwen",23,0,"2026-05-24T22:04:06.19791",{"engineCode":66,"engineName":66,"rank":50,"score":67,"mentionRate":68,"mentions":69,"runDate":70},"Kimi",30.71,14.29,1,"2026-05-24T22:04:33.644816",[72,77,82],{"brandName":73,"brandSlug":74,"rank":45,"overallScore":75,"scoreGap":76},"Uniqlo","uniqlo",44.36,-7.85,{"brandName":78,"brandSlug":79,"rank":55,"overallScore":80,"scoreGap":81},"Primark","primark",32.6,3.91,{"brandName":83,"brandSlug":84,"rank":58,"overallScore":85,"scoreGap":86},"H&M","h-m",64.64,-28.13,[88,91,94,97,100,103,106,109,112,115,118,121],{"runDate":89,"overallScore":90},"2026-04-29T00:00:00",35.08,{"runDate":92,"overallScore":93},"2026-05-01T00:00:00",28.71,{"runDate":95,"overallScore":96},"2026-05-03T00:00:00",35.14,{"runDate":98,"overallScore":99},"2026-05-05T00:00:00",37.28,{"runDate":101,"overallScore":102},"2026-05-07T00:00:00",37.53,{"runDate":104,"overallScore":105},"2026-05-09T00:00:00",29.92,{"runDate":107,"overallScore":108},"2026-05-15T00:00:00",35.49,{"runDate":110,"overallScore":111},"2026-05-17T00:00:00",33.14,{"runDate":113,"overallScore":114},"2026-05-22T00:00:00",20.36,{"runDate":116,"overallScore":117},"2026-05-24T00:00:00",28.78,{"runDate":119,"overallScore":120},"2026-05-26T00:00:00",32.19,{"runDate":122,"overallScore":123},"2026-06-02T00:00:00",42.95,{"upvoteCount":63,"followCount":63,"isUpvoted":125,"isFollowed":125},false,{"rankInterpretation":127,"engineDivergenceInterpretation":128,"competitorGapInterpretation":129,"trendInterpretation":130},"ASOS is currently #5 out of 30 entities in Fast Fashion, with a 36.5 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","ASOS's strongest current visibility comes from ChatGPT (47.9 AI Index, 57.1% mention rate) and gemini (40.9 AI Index, 57.1% mention rate). Its weaker engine profile is Qwen (23 AI Index, 0% mention rate) and Kimi (30.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.","Uniqlo is the closest comparable entity by rank, with ASOS behind it by 7.9 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","ASOS improved over the visible trend window, moving from 35.1 on 2026-04-29 to 43 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]