[{"data":1,"prerenderedAt":137},["ShallowReactive",2],{"leaderboard-brand-cross-border-ecommerce-amazon":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":74,"overallTrend":91,"interactionSummary":129,"liveInsights":132},"CURRENT","/leaderboard/cross-border-ecommerce/brands/amazon",null,37,"cross-border-ecommerce","Cross-border E-commerce","INDUSTRY",4142,"Amazon","amazon","https://www.amazon.com/favicon.ico","https://www.amazon.com/",68.15,1,30,6,"2026-05-31T20:48:56.993234","Amazon ranks #1 in the Cross-border E-commerce leaderboard with a 67.2 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from MiniMax, and the score should be read as AI visibility rather than market share or product quality.","Amazon is currently #1 out of 30 tracked Cross-border E-commerce entities, with a 67.2 AI Index in the latest public snapshot. Amazon leads eBay by 3.8 AI Index points.\n\nThe strongest engine-level signal comes from MiniMax, where Amazon records a 77.4 AI Index and 71.4% mention rate. Kimi is the next strongest covered engine at 70.7 with a 57.1% mention rate.","The softer engine-level signal is gemini, where Amazon records a 63.3 AI Index and 42.9% mention rate. ChatGPT is another engine to watch at 64.3 with a 28.6% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Amazon in Cross-border E-commerce prompts. It does not rank product quality, sales, safety, or real-world market share.","Amazon's latest visible AI Index is 67.2. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Amazon AI Visibility in Cross-border E-commerce | AIvsRank","Review Amazon's AI visibility in Cross-border E-commerce: rank #1, 67.2 AI Index, 7 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Amazon ranked in the Cross-border E-commerce leaderboard?","Amazon is included because tracked AI engines surface it in Cross-border E-commerce prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Amazon?","The strongest current signal is MiniMax at 77.4 AI Index and 71.4% mention rate. The softest covered signal is gemini at 63.3 AI Index and 42.9% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Amazon?","The most useful nearby comparison is eBay. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Cross-border E-commerce leaderboard run is available. The current public snapshot was refreshed on 2026-05-10.",[41,48,55,62,65,70],{"engineCode":42,"engineName":43,"rank":17,"score":44,"mentionRate":45,"mentions":46,"runDate":47},"chatgpt","ChatGPT",69.29,57.14,4,"2026-05-31T20:45:04.008907",{"engineCode":49,"engineName":50,"rank":17,"score":51,"mentionRate":52,"mentions":53,"runDate":54},"gemini-2.5-flash","gemini",73.43,71.43,5,"2026-05-31T20:45:59.073671",{"engineCode":56,"engineName":57,"rank":17,"score":58,"mentionRate":59,"mentions":60,"runDate":61},"deepseek","DeepSeek",64.29,28.57,2,"2026-05-31T20:46:29.518087",{"engineCode":63,"engineName":63,"rank":17,"score":64,"mentionRate":52,"mentions":53,"runDate":20},"MiniMax",76.86,{"engineCode":66,"engineName":67,"rank":17,"score":68,"mentionRate":45,"mentions":46,"runDate":69},"Qwen3","Qwen",72.14,"2026-05-24T20:34:49.86308",{"engineCode":71,"engineName":71,"rank":60,"score":72,"mentionRate":59,"mentions":60,"runDate":73},"Kimi",52.86,"2026-05-24T20:35:08.146551",[75,80,86],{"brandName":76,"brandSlug":77,"rank":60,"overallScore":78,"scoreGap":79},"AliExpress","aliexpress",57.24,10.91,{"brandName":81,"brandSlug":82,"rank":83,"overallScore":84,"scoreGap":85},"Temu","temu",3,56.37,11.78,{"brandName":87,"brandSlug":88,"rank":46,"overallScore":89,"scoreGap":90},"eBay","ebay",47.22,20.93,[92,95,97,100,103,106,109,112,115,118,121,124,126],{"runDate":93,"overallScore":94},"2026-04-30T00:00:00",62.62,{"runDate":96,"overallScore":58},"2026-05-02T00:00:00",{"runDate":98,"overallScore":99},"2026-05-04T00:00:00",62.42,{"runDate":101,"overallScore":102},"2026-05-06T00:00:00",65.41,{"runDate":104,"overallScore":105},"2026-05-08T00:00:00",66.05,{"runDate":107,"overallScore":108},"2026-05-10T00:00:00",67.15,{"runDate":110,"overallScore":111},"2026-05-14T00:00:00",65.3,{"runDate":113,"overallScore":114},"2026-05-16T00:00:00",66.95,{"runDate":116,"overallScore":117},"2026-05-22T00:00:00",70.3,{"runDate":119,"overallScore":120},"2026-05-24T00:00:00",65.36,{"runDate":122,"overallScore":123},"2026-05-26T00:00:00",64.92,{"runDate":125,"overallScore":94},"2026-05-28T00:00:00",{"runDate":127,"overallScore":128},"2026-05-31T00:00:00",70.97,{"upvoteCount":130,"followCount":130,"isUpvoted":131,"isFollowed":131},0,false,{"rankInterpretation":133,"engineDivergenceInterpretation":134,"competitorGapInterpretation":135,"trendInterpretation":136},"Amazon is currently #1 out of 30 entities in Cross-border E-commerce, with a 68.2 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Amazon's strongest current visibility comes from MiniMax (76.9 AI Index, 71.4% mention rate) and gemini (73.4 AI Index, 71.4% mention rate). Its weaker engine profile is Kimi (52.9 AI Index, 28.6% mention rate) and DeepSeek (64.3 AI Index, 28.6% mention rate), so the engine spread points to where recommendation consistency can still improve.","AliExpress is the closest comparable entity by rank, with Amazon ahead of it by 10.9 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Amazon improved over the visible trend window, moving from 62.6 on 2026-04-30 to 71 on 2026-05-31. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.",1780370895023]