[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-consumer-goods-mars":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":6,"websiteUrl":6,"overallScore":14,"industryRank":15,"brandCount":16,"enginesCovered":17,"lastUpdatedAt":18,"summary":19,"strengths":20,"weaknesses":21,"trendNotes":22,"seoTitle":23,"seoDescription":24,"faq":25,"engineBreakdowns":38,"competitors":49,"overallTrend":67,"interactionSummary":70,"liveInsights":72},"CURRENT","/leaderboard/consumer-goods/brands/mars",null,100,"consumer-goods","Consumer Goods","INDUSTRY",6166,"Mars","mars",14.5,8,10,2,"2026-06-02T20:04:10.980348","Mars currently ranks #8 in the Consumer Goods leaderboard with an overall AI visibility score of 14.5 across 2 tracked engines. Its strongest recent performance appears in MiniMax with a 25 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from MiniMax (25 AI Index, 0% mention rate) and DeepSeek (4 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in DeepSeek (4 AI Index, 0% mention rate) and MiniMax (25 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Mars has limited historical data so far. More runs will make the trend more reliable.","Mars AI Visibility in Consumer Goods | AIvsRank","Review Mars AI visibility in Consumer Goods: rank #8, 14.5 AI Index, strongest on MiniMax, with competitor gaps versus Kimberly-Clark.",[26,29,32,35],{"question":27,"answer":28},"Why is Mars ranked in the Consumer Goods leaderboard?","Mars is ranked using its current overall AI visibility score across tracked engines in Consumer Goods, combining rank position, recommendation strength, and mention-rate signals.",{"question":30,"answer":31},"Which engines are strongest and weakest for Mars?","The latest engine breakdown shows the strongest visibility in MiniMax and relatively weaker visibility in DeepSeek.",{"question":33,"answer":34},"Which entities should be compared with Mars?","Mars is compared most directly with Kimberly-Clark, Mondelez, and Colgate-Palmolive in the current Consumer Goods leaderboard.",{"question":36,"answer":37},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[39,46],{"engineCode":40,"engineName":41,"rank":42,"score":43,"mentionRate":44,"mentions":44,"runDate":45},"deepseek","DeepSeek",6,4,0,"2026-06-02T20:04:02.478006",{"engineCode":47,"engineName":47,"rank":15,"score":48,"mentionRate":44,"mentions":44,"runDate":18},"MiniMax",25,[50,56,62],{"brandName":51,"brandSlug":52,"rank":53,"overallScore":54,"scoreGap":55},"Kimberly-Clark","kimberly-clark",7,17,-2.5,{"brandName":57,"brandSlug":58,"rank":59,"overallScore":60,"scoreGap":61},"Mondelez","mondelez",9,13.5,1,{"brandName":63,"brandSlug":64,"rank":42,"overallScore":65,"scoreGap":66},"Colgate-Palmolive","colgate-palmolive",22,-7.5,[68],{"runDate":69,"overallScore":14},"2026-06-02T00:00:00",{"upvoteCount":44,"followCount":44,"isUpvoted":71,"isFollowed":71},false,{"rankInterpretation":73,"engineDivergenceInterpretation":74,"competitorGapInterpretation":75,"trendInterpretation":22},"Mars is currently #8 out of 10 entities in Consumer Goods, with a 14.5 overall AI visibility score across 2 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Mars's strongest current visibility comes from MiniMax (25 AI Index, 0% mention rate) and DeepSeek (4 AI Index, 0% mention rate). Its weaker engine profile is DeepSeek (4 AI Index, 0% mention rate) and MiniMax (25 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Kimberly-Clark is the closest comparable entity by rank, with Mars behind it by 2.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up."]